- Agency - Human Unlimited, Duesseldorf, Germany
- Client - Knauf Germany
- Production - Cymetry, Duesseldorf, Germany
- Concept - Sebastian Kaiser, Niklas Dopheide
- Idea - Sebastian Kaiser, Niklas Dopheide
- Creative Direction - Sebastian Kaiser
- Copy - Niklas Dopheide
- Direction - Mark Versteeg
- Editing - Mark Versteeg
Obstacle
How can you make mining employees feel that what they do is more than mining gypsum but make people feel at home?
Idea
We bring the feeling of home down into the mines in moving pictures.
