- Agency - Human Unlimited, Duesseldorf, Germany
- Client - Bayer 04 Leverkusen
- Production - Pirates n`Paradise, Duesseldorf, Germany
- Concept - Sebastian Kaiser, Niklas Dopheide
- Idea - Sebastian Kaiser, Niklas Dopheide
- Creative Direction - Sebastian Kaiser
- Copy - Niklas Dopheide
- Direction - Sebastian Kaiser, Niklas Dopheide
- Editing - Pirates n`Paradise, Duesseldorf, Germany
Obstacle
How can we attract people to a football club regardless of success on the pitch?
Idea
We combine current and modern values to give Bayer 04 a new brand identity. Six values that define the appearance, tonality and behavior of the whole club. And makes it the home of the modern fan. It begins with a mood film.
